MVP Development
Get a focused first version into real users' hands without paying to build the whole wishlist.
Explore MVP DevelopmentMVPs · Web Apps · QA · SEO & Meta Ads
Turn an idea into a digital product that works — and has a route to growth.
You can get product thinking, build, QA and growth work without passing the project between four different people. I build focused MVPs, web apps and lead-generation websites, test the important journeys, then help the right people find them through SEO and Meta Ads.
Focused scopes. Plain-English decisions. No bloated builds or vague “digital solutions”.
Build, test and grow
Custom Web Apps
Turn a manual process or useful idea into a browser-based tool people can actually use.
Explore Web App DevelopmentSoftware Testing & QA
Find broken flows, confusing states and edge cases before your users do — including the £497 Vibe App Launch Check.
Explore Software TestingDigital Marketing
Connect SEO, Meta Ads and conversion work to a real commercial goal instead of chasing traffic for its own sake.
Explore Digital MarketingLead-Generation Websites
Turn relevant search demand into clear service pages, obvious next steps and measurable enquiries.
Explore Lead GenerationVibe Coding & Launch Support
Use AI-assisted development for speed without pretending generated code is automatically ready to launch.
How I Use Vibe CodingA website or app should earn its keep.
If it does not generate enquiries, validate an idea, save time, support users or become a product in its own right, it needs a clearer job.
That job comes first. Development, SEO, content, AI tools, Meta Ads and testing are useful only when they help the asset do what you actually need it to do.
Projects, not theory
I build and run my own products too, so scope, QA, SEO and monetisation are not abstract exercises. You can see the products, tools and content assets I am actively putting those decisions into.
Live beta · Learning web app / SaaS
Study The Stack
A study-method product built around active recall, structured learning loops and practical tools for getting more out of courses and qualifications.
Visit Study The StackIn development · Focused SaaS product
Course Rescue
A narrow product built around one job: helping somebody finish the online course they already started by turning the remaining workload into a realistic plan and replanning when life gets in the way.
Visit Course RescueBeta · Budgeting web app
Budget Buddy
A deliberately simple budgeting tool focused on helping people understand what is available to spend now, what is still due and what their money position is likely to look like next.
Visit Budget BuddyLive · Editorial / SEO digital asset
The Mix Archive
A long-term organic search project for classic progressive house and related DJ culture, combining curated archive pages, editorial content and long-term organic-search opportunities.
Visit The Mix Archive
Why work with me
One person across build, QA and growth.
You will not need to explain the same goal separately to a strategist, developer, tester and marketer. I work across the route from product scope to launch checks and demand, so the decisions stay connected.
I also build and run my own digital assets. That keeps the work grounded in the less glamorous decisions that matter after an idea leaves a slide deck: usability, search demand, conversion, maintenance and what to improve next.
- Scope before features
- Test before launch
- Marketing tied to a real offer
Need to build, fix or grow something digital?
Send me the goal, what exists already and where you are stuck. I will tell you what I would look at first — and whether I am the right person for it.